[China Building Material No.1 Network] Sanitary ware industry has become increasingly clear, and the market welcomes the most complete product categories: from sanitary ware to composite doors to steel bathrooms, a variety of series marketing; the most systematic price system: complete product categories with high and medium , Low price range, can maximize the consumer demand to meet different levels of consumption.
For most sanitary distributors, choosing a low-cost bathroom brand means selling another spring. The choice of bathroom type depends to a large extent on the dealer. Sanitary companies need to fully understand that the purpose of the distributor is very simple, to have good sales, to make money, to meet the preferences of consumers, dealers are never willing to do a loss of the sale.
Multi-line development into a merchant "combination" option
The sanitary ware industry market has become increasingly clear. The market welcomes the most complete product categories: from sanitary ware to composite doors to steel bathrooms, and a variety of series marketing; the most systematic price system: complete product categories have high, medium and low price ranges. Maximize consumer demand at different levels of consumption.
In the economic climate or recession, product prices and values occupy a major position in the consumer purchase process. In the past, the mid-range price of sanitary products was the most popular among consumers; in recent years, high-end products have looked up; after 2012, high-, medium-, and low-grade sanitary wares with a complete range of products have become the “complementary” option for businesses.
Industry insiders joked that sanitary ware manufacturers now need taps, showers, toilets, and product categories as much as possible to expand the profitability of dealers. It should be noted here that the original bathroom products that take the high-end route have a lesser market share than solid wood composite doors.
Talking about the Operation of Sanitary Distributors under the New Situation in 2012
Business agents also need to be realistic
Of course, the dealer chooses the middle and low-cost bathroom brands, which is more beneficial to the pursuit of cost control and low risk, and the industry experts reminded that it must not be lower than 70 yuan/square meter, otherwise the low-quality, low-environment low-cost bathroom products are almost There is not much market.
On the other hand, businesses that choose low-cost sanitary ware brands should pay attention to the fact that “low prices” must be closely coordinated with the market, and marketing methods that achieve “enlarging influence and attracting attention” for a short time are increasingly being used. Discarded by the industry, businesses can only achieve sales goals by understanding the market, understanding consumer psychology, and grasping the status of competitors.